Secondary research of Magazines

Magazine add 1: Rihanna- Diamonds

Visual
In this advertisement, the visual images shown are artist, Rihanna's hands, holding rolling paper full of diamonds- this links to the title of the song 'Diamonds' and makes the advertisement eye-catching and recognisable to which song it is about. The artists logo 'R' - which also can help audiences recognise the advert is hers and can also catch a larger audience. You are also shown an apple logo- this represents the label Apple and is shown to help viewers recognise this logo and know that you can download Rihanna's new single Diamonds, via there programme, iTunes.
Written
The song title 'Diamonds' stands out amongst most of the written work in this advert because its font is the largest so that it can be seen from longer distances and becomes more recognisable. It is also is written in different font up to the other written work. The font almost looks as though it is upper-class handwriting which associates with the richer variety of people- which also links to the diamonds. The logo 'R' is written up of various words to create the large R. This is showing that this whole advertisement is all about Rihanna because the words that make up the R are linked to her- with words such as love, Roc (Roc Nation Jay-Z's record label), diamonds, rihanna, heart break, my navy (her fans), complete woman, red lipstick, girl.

Also linking to the idea that it is all about the artist, in the advertisement you are shown a website name 'ULTIMATE-RIHANNA.COM' that represents rihanna as ultimate, the unique one and the powerful one. It makes it seem that Rihanna is in control. When reading this advert you are also shown the iTunes release date of when you can download the single from their programme, which makes the audience known to when and where they can get the single and more eager to get it from that particular download programme.
Technical
The colours of the advert are simple as just black and white which makes it look classy and easier to read. Using black and white can also represent certain aspects of Rihanna. The colour black shows/means power, elegance, authority and being prestigious. The colour white shows/means it is opposed to black. The colours link to everything and how the aspects of the advertisements link and represent Rihanna. Showing just her hands in the advert is keeping her identity hidden but also her fans can recognise her by little aspects like her nails or tattoo.





Magazine Add 2: Jessie J- Who you are

Visual
In this advertisement you are shown the artist, Jessie J, and she is posing as though she is performing, which symbolises her passion and focus she has in her artist career. The large image shows the artist straight away so that the viewers can recognise who the advertisement is about and will catch their eye to read the poster. There is a black, white and gold theme throughout the poster and the artists name 'JessieJ' is in shiny gold, which gives it an eye-catching, classy look.
Written
On the advertisement you can see a website which reads 'JESSIEJOFFICIAL.COM' and suggests that she is the official artist to be interested in and listen too. Using the word 'official' also suggests that the advertisement is valid and legitimate. There are also logos of record labels, LAVA and Universal Republic records, written on the poster for their recognition. The poster includes a lot of noticeable adjectives to attract a larger audience such as Debut, no.1 Internationale smash and official. It will also make you want to listen to the album. A well known artist is named, B.o.B, to again catch your eye, and if you're interested in the other artist, it will give them a larger audience.
Technical
The colour theme throughout the poster symbolises different things by different colours. Black is a bold colour and stands out; it is also elegant and can show power. Gold looks stable and strong on the poster, it can also symbolise wealth and fame. The gold and black stands out against the white background so it is easier to read.



Magazine Add 3: Beyonce'- 4

Visual
In this advertisement the biggest image and main focus is Beyonce. It helps audiences to recognise who the artist is. You can also see a smaller image of her actual CD cover which shows the same photograph of Beyonce, which signifies the link to her new album and expresses that the CD is hers. There is a an iTunes logo showing the audience where you can download the album and give iTunes recognition. In the poster there is no other image but Beyonce, so it shows it is all about her.
Written
There is a similar font used throughout the poster, which has a simple colour and tone. This helps Beyonce's image look more interesting than the written aspect of the advertisement. The artists name and album name is the largest font of all of the writing because it is the main focus header to show who the artist is and what it is about. The words state the album includes Beyonce's single 'Best thing i never had' and some of the single will recognise this and it will draw them in.
Technical
The shot of Beyonce is a low angle shot which emphasises her image and makes it look like we're looking up to her as she has the power. the lighting in the image is coming from above, lighting her up making her seem even more bold on the poster. it looks as though it has been edited to look a bit dated with the colours used, which is very popular today.

Main text Questionnaire analysis

In my research I asked 10 people to fill out my questionnaire and here are the results that I have found out from my research.

1. How old are you?      16 & under __                    17- 21 __                22+ __

The majority of people I asked were ages 17- 21.

My target audience will be people from the ages of 16 and over.

2. What area do you live in? __________________
The areas that were written down varied from places in Bristol and mostly inner city areas such as Easton, Barton Hill, Eastville and St George.

3. What genre of Music do you listen to?
Pop __
R'n'b __
Rock __
Grime/Rap __
Classical __
Other __

The Majority of the people asked listened to Grime/Rap the most and secondly R'n'b and Other. This tells me that the people I'm asking have a reasonable amount of knowledge about the genre i am using for my music video, which also tells me that the genre i have chosen to use is popular within my target audience.

4. Do you watch music videos and how often? 8/10 people asked said that they watch music videos everyday, this is good because it means they have a good understanding of music videos around today.

... If yes where do you watch the music videos?
Television __
Internet __
Phone __
Other __

The majority of the people asked said that they watch music videos on the internet. This tells me that the internet is more popular for people in the ages of 17-21 so when I've produced my music video i will upload ti to a popular online website such as Youtube so that it can attract a bigger audience, especially from my target audience.

5.What do you think is typical of a female music video?
The majority of people asked this question said that  having the females should wear low-cut, revealing clothing, showing off particular parts of their body to attract the male audiences. Other people said that having a strong female singer, powerful female images and soul and passion is typical of female music videos.
Using these results from my questionnaires i will use powerful female images to embrace the female artist and make her wear fashionable, glamourous and some low-cut clothing to give her a strong female representation and an attraction to a big audience.

6.Do you think it is important to see the artist in the music video and why?
9 out of the 10 people that were asked, said that it is important to see the artist in the music video, mostly because it helps the audience to connect to the artist, you can associate the artist with the song for future reference and they are the main focus of the song so they should be shown in their music video.
In my music video i will show my female artist throughout the video because i think it is important to embrace who sings the song and also to give the artist recognition to the public.


7. Where do you think would be a good location for an r'n'b music video and why?
The majority of people asked said stereotypically it would be shown in a location that is stylish, urban area and large spaces for r'n'b artists that dance, luxurious and fashionable, but the location also depends on the lyrics of the song.
I plan to use a location that matches the lyrics of my song, but i will also try and bring an urban location into it to link to the r'n'b genre.


8.What do you think a typical r'n'b music video would have their characters wearing and why?

The majority of people that answered this question said that characters in an r'n'b video would most likely wear new stylish expensive clothing because they are representing fashion and showing off their style and fame. The colour of their clothes should blend nicely with the miss en scene and particularly if it is a female artist they would wear revealing, minimal clothing to attract audiences and give them a talking point.
My main focus of my music video will be the artist. to show this to the audiences i will get the female artist to appear rich, fashionable and stylish which will give them a typical female r'n'b representation.
9.Write any comments, opinions or improvements here:

• If you are going to make an r'n'b music video then make sure the shots are slow and not too fast
• Very clear and easy to understand, just be more specific on what gender artist your thinking about using so you get a brighter idea
• I look forward to seeing your music video!

Main Text Questionnaire

Secondary Research of Main Text

Video 1: Beyonce- Dance for you

In this video the audience are shown a number of characters such as Beyonce (the artist), 4 women dancers and an unknown male.

The mise en scene is located in a 1950's looking office presumably owned by the man sitting in the room the signs of this are the dated furniture around the room and the way that the characters dress. The male specifically is wearing a hat, suit, tie and braces which are typical for a man in this period of time to wear. Beyonce is wearing a low cut silk dress and stockings with implies that she is trying to look seductive towards this man and the audience that is watching. As said in Andrew Goodwin's theory, i feel that this has been demanded by Beyonce's record label to look sexy and appeal to specifically men and also other audiences watching. This video typically shows a black and white, film noir, Hollywood glam theme with the artist as the main attraction and coming across as the femme fatale, which makes the audience seem as though they are watching a film. This catches the audiences eye and makes them interested and wanting to watch more of the video. The song Beyonce is singing is called dance for you and is based around the artist but at the same time the music video is narrative based because it is shown like a story. The artist and her dancers dance through out the video performing for the man and also the audience, they are presented in a way to look sexy, seductive and main focus, especially Beyonce as she is lit up in most of the shots to create focus on her.

I think the target audience for this video is people who favour r'n'b music. There is a voyeuristic view of Beyonce in this video because as she is dancing for the male character and never really looking at the camera face-on, she's always looking to something behind, so this makes the audience feel that they are intruding on whats going on.

 Video 2: Rihanna- We Found Love

In This video you are shown a lot of characters but mainly Rihanna and a male character. The video is narrative and artist based as the audience are shown a story-like video explaining the words of what she sings. The connotations of this are that Rihanna and the male look as though they are in a relationship as they are always together and are shown having intimate moments on screen which also reference to the words of the song title "We found love".

They are shown having happy moments together- partying, skate parks, eating out and then there is a big contrast showing the bad moments together referencing the lyrics "we found love in a hopeless place", the characters are shown taking all types of drugs, arguing, drinking and it all ending in tears.

The locations of this video take place in a lower class inner city, the connotations of this are that you can see that they live in an estate flat and the area is shown with lots of takeaways, corner shops and littered streets. I think the target audience for this video is teenagers because i think some teenagers will of experienced something along the lines of this story because some experiment with drugs, alcohol, sex and partying and it doesn't result well so they ca relate to watching this video. There are notions of voyeurism shown when Rihanna and the male are sharing intimate moments together because the audience feel they shouldn't be invading the privacy they are being shown which is very typical for R'n'b music videos.

Video 3: Kelly Rowland- Motivation

In this video you are shown the characters of Kelly Rowland, Lil Wayne and other male dancers. Kelly is represented as the powerful character and the connotations of this are that she is always surrounded by men dancers wearing black and she being the only female is dressed in a small blue swimsuit made to look sexy and stand out against the men.

The video is located in a dark warehouse which is lit up around the characters which is to create a focus on the storyline for the audience. There are links between the lyrics of the song and the actions that take place. The audience is shown a room full of men and women having intimate moments together and Kelly sat amongst several topless men which links to the lyrics "I just want to feel your hands all over me baby" and the title of the song "Motivation", she wants to be presented as someones motivation and to be sexy and appealing and this draws in the audience more which is very typical of r'nb videos.

I think the video is artist and performance based because Kelly Rowland is performing in the majority of the video and gets all of the audiences attention, which is intended, and to enhance this attention she has eye contact with the camera a lot of the time to keep the audience drawn in and it makes them feel like she is talking to them and making them feel as though they are included. This would draw in a large target audience of men because they see her as an attractive artist which makes them interested. There are notions of voyeurism when Kelly is dancing in a swimsuit which is quite revealing which creates tension for the audience as they feel they are seeing something they shouldn't be. In the video you can always see the colour blue, dark blue represents knowledge, power, seriousness which links to the meaning of the video and that the artist is in control and has the most power in this video. 

Conclusion

In conclusion to the three music videos I have researched I have seen similarities between them. The videos all represent their artists in the same way by showing them with notions of voyeurism and representing the female artists to appeal sexy and powerful so that they grab audiences, particularly men, to want to watch more, which is typical for r'n'b female artists. All the videos lyrics have links to the action happening in the video. Rihanna sings "We found love in a hopeless place" and the audience are shown her falling in love and it all falling apart with sex, drugs and alcohol which links to the "hopeless place". Beyonce sings "Tonight i'm gonna dance for you" and throughout the video you see her dancing and performing for an unknown male. Finally Kelly Rowland sings "Baby Ima be your motivation" and the connotations of the video are shown with multiple intimate moments with actors and Kelly herself dancing with a group of topless men, this denotes that she is the motivation of the video and is trying to grab the male audiences. 

I found out that the locations don't have a link between them as they are all different. I think this is because the locations are decided by the song, so whatever the song is about they try and get a location to fit in with it.

All the female artists dress in a similar way in these videos. They wear the latest fashion and also show a lot of skin in there videos typically because of what they're singing, but mostly because they want to be represented as the ultimate female attraction and to grab the most attention.