
I think the target audience for this video is people who favour r'n'b music. There is a voyeuristic view of Beyonce in this video because as she is dancing for the male character and never really looking at the camera face-on, she's always looking to something behind, so this makes the audience feel that they are intruding on whats going on.
Video 2: Rihanna- We Found Love
In This video you are shown a lot of characters but mainly Rihanna and a male character. The video is narrative and artist based as the audience are shown a story-like video explaining the words of what she sings. The connotations of this are that Rihanna and the male look as though they are in a relationship as they are always together and are shown having intimate moments on screen which also reference to the words of the song title "We found love".
They are shown having happy moments together- partying, skate parks, eating out and then there is a big contrast showing the bad moments together referencing the lyrics "we found love in a hopeless place", the characters are shown taking all types of drugs, arguing, drinking and it all ending in tears.

Video 3: Kelly Rowland- Motivation
In this video you are shown the characters of Kelly Rowland, Lil Wayne and other male dancers. Kelly is represented as the powerful character and the connotations of this are that she is always surrounded by men dancers wearing black and she being the only female is dressed in a small blue swimsuit made to look sexy and stand out against the men.

I think the video is artist and performance based because Kelly Rowland is performing in the majority of the video and gets all of the audiences attention, which is intended, and to enhance this attention she has eye contact with the camera a lot of the time to keep the audience drawn in and it makes them feel like she is talking to them and making them feel as though they are included. This would draw in a large target audience of men because they see her as an attractive artist which makes them interested. There are notions of voyeurism when Kelly is dancing in a swimsuit which is quite revealing which creates tension for the audience as they feel they are seeing something they shouldn't be. In the video you can always see the colour blue, dark blue represents knowledge, power, seriousness which links to the meaning of the video and that the artist is in control and has the most power in this video.
Conclusion
In conclusion to the three music videos I have researched I have seen similarities between them. The videos all represent their artists in the same way by showing them with notions of voyeurism and representing the female artists to appeal sexy and powerful so that they grab audiences, particularly men, to want to watch more, which is typical for r'n'b female artists. All the videos lyrics have links to the action happening in the video. Rihanna sings "We found love in a hopeless place" and the audience are shown her falling in love and it all falling apart with sex, drugs and alcohol which links to the "hopeless place". Beyonce sings "Tonight i'm gonna dance for you" and throughout the video you see her dancing and performing for an unknown male. Finally Kelly Rowland sings "Baby Ima be your motivation" and the connotations of the video are shown with multiple intimate moments with actors and Kelly herself dancing with a group of topless men, this denotes that she is the motivation of the video and is trying to grab the male audiences.
I found out that the locations don't have a link between them as they are all different. I think this is because the locations are decided by the song, so whatever the song is about they try and get a location to fit in with it.
All the female artists dress in a similar way in these videos. They wear the latest fashion and also show a lot of skin in there videos typically because of what they're singing, but mostly because they want to be represented as the ultimate female attraction and to grab the most attention.
Terminology is coming through and reference to Andrew Goodwin and media theory - this is a very good sign Olivia! Keep up with this depth and lets start seeing the drafts now!
ReplyDeleteMiss H